... allow them to measure specific workouts, and give them ways to measure activity when they do exercises like yoga or bicycling, which the wristband had trouble with before. As Fitbit trackers have been able to do, the new FuelBand also measures ...
http://www.businessweek.com/articles/2013-10-15/sorry-nike-youre-a-tech-company-now#r=rss
http://www.businessweek.com/articles/2013-10-15/sorry-nike-youre-a-tech-company-now#r=rss
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