Psychology of Lululemon: How Fashion Affects Fitness

... alienate some of its potential clients when its founder said its clothes aren't meant for some women's bodies . Wearing yoga pants on the sidewalk, to the grocery store, to class- wherever -used to be a thing to be mocked. No longer. Now, it's ...

http://www.theatlantic.com/health/archive/2013/12/psychology-of-lululemon-how-fashion-affects-fitness/281959/