On Route 9, a rivalry of elite fitness clubs

... the gyms feature lobby shops selling organic quinoa and nitrate-free turkey salad with sunflower seeds and edamame, yoga studios so beautiful that Gwyneth Paltrow herself would not seem out of place, chilled eucalyptus towels, Kiehls products, and ...

http://www.bostonglobe.com/metro/2013/05/24/site-botox-shots-chilled-towels-what-makes-person-join-one-tony-gym-over-another/JASDdhka4CtwSCsfus6NDO/story.html